RED Madison


RED is a modern sushi restaurant located in the heart of Madison, WI. Soon after opening, RED claimed the title of #1 Sushi Restaurant in Madison. With a rapidly growing customer base, RED soon outgrew their original location and moved into a larger space.

It was at this time that RED partnered with Bascom Brothers to document this journey. Over a year-long period we interviewed owners, managers, and employees to thoroughly convey the story of RED’s heritage and future endeavors. The final “Heritage Video” explores the decades-long journey that led to RED’s conception while also highlighting the passionate employees and updated location.


Bascom Brothers also produced RED's website background video and other general promotional content.



To fully round out RED's branding, we produced short 20-second videos optimized for Instagram to show off their food.


Our work for RED has reached 40,000+ customers on Facebook alone. Our continued partnership has helped the restaurant win awards and remain a hot destination for sushi-lovers.